In this continually growing climate of online sales, it’s no wonder that Search Engine Optimization (SEO) is on every marketer’s radar. Organic and natural acquisitions are more highly coveted than ever amongst the industry’s finest. From researching keywords to enhancing content creation, the world of Search is impacting businesses globally. With the SEO industry valued at more than 65 billion dollars, business-owners and executives can no longer turn their backs to the idea of engaging in the competition of the Digital Age.


Search Engine Optimization (SEO) is defined as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.” It’s a clear definition, but eludes to the greater complexity of endless possibilities that having an online presence can provide. However, simply having an online presence is not enough to grow a business, but rather the quality of that presence is what truly enables growth. In fact, an astounding 72% of marketers indicated that content creation was the most crucial SEO strategy for their companies.(Ascend2, 2015) By looking across industries and observing statistical data, we are better able to create a digital habitation to engage consumers, generate new leads, market products, and create a cohesive user experience.


81% of active shoppers conduct online research prior to making a large purchase (Retailing Today, 2014)
75% of users never scroll past the first page of search results (imFORZA, 2016)
Google accounts for over 76% of desktop search traffic globally (Net Market Share, 2016)
Google accounts for over 94% of mobile and tablet search traffic globally (Net Market Share, 2016)


Alright, so by now it’s clear that the Search Industry has grown to a dominating global presence across markets. In fact, it’s an obvious gateway for companies to cultivate, seemingly, unlimited virtual sales and a universal impact. Now the question becomes: How do you, the businessperson, harness this industry and leverage it as an asset for further expansion? A simplified answer would be to produce a website that engages users, generates leads, and eventually acquires sales for a positive ROI; all while simultaneously ranking highly in Google’s search algorithms. Simple, yet intimidating to some. Remember, everyone has to start somewhere, so there are just a few things to keep in mind. To get the ball rolling, some further statistics indicate that local SEO is key to website performance. About 72% of consumers who enlist in local searches visited a store within 5 miles of their location (Woodstream, 2016).


Now that the case for SEO has been presented, here we focus directly on you and your dealership. It’s no secret that the Automotive Industry can no longer survive in the past of face-to-face sales and limited online interaction. With virtual dealerships such as CarMax, TrueCar, and Carvana growing immensely in popularity, the need for dynamic dealership websites has never been more crucial. That’s where we come in.


  • Custom, localized landing pages with regional and local SEO, built to increase VDP views and submission rates
  • Tailored blog posts with service, make, model, and various other information linked
  • Dynamic homepages with local SEO focus
  • Links and tags for SEO building within pages and blog posts

At Steering Innovation, we design your website to fit your dealership. These responsive sites are built with a mobile-first approach, in order to take advantage of the massive smartphone shopping wave. A seamless transition from desktop to mobile comes standard. Our SEO strategy combines our knowledge of the industry and experience working with WordPress and Plugins to maximize your results in a variety of ways. Custom blog posts, localized landing pages, advanced analytics evaluations, and keyword research make it possible for us to develop increasingly strong websites. Studies indicate that companies who produce over 16 blogs per month gain 4.5 times more leads than those that produce zero to 4 posts (HubSpot 2015). With our advanced blogging policy and an industry averaging 1 in 10 blog posts compounding and increasing traffic over time, your site gets better and better with age. By generating original content and producing pages that are easily crawled by Google, our designs make for high ranking sites with relevant, engaging information.




  3., 2016
  6. imFORZA, 2016


Chad Sabatka

Chad Sabatka is the President and Founder of Steering Innovation. Steering Innovation offers Progressive, Responsive Websites for the Innovative Dealership, Advanced Dealership SEO, Reporting, Analytics, & Strategy Meetings, and a custom approach to your dealer website. Chad brings extensive knowledge of data analytics, digital marketing, website design, usability, user experience, and development to Steering Innovation. With 11 years of professional experience, Chad prides himself of bringing outside experiences to the automotive world implementing fresh ideas and outside influences to the design and user experiences dealership websites.

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