Dealer Website Design Principles
Customer-Centric Design (User-Centered Design) Principles
The dealer’s website, specifically the Vehicle List Pages (VLPs) and Vehicle Detail Pages (VDPs), are designed and contain the information which satisfies the customer’s needs, desires, and wants while using the dealer’s website.
Example, prominently display vehicle’s pictures, pricing, and availability on VLPs and VDPs.
Conversion-Centered Design Principles
The approach is to create an experience in which drives conversions on the website (leads or vdp views). The VLPs, VDPs, SEO Landing Pages are designed to guide the user to complete a specific action or submission.
Examples, SEO Landing Page guides the visitor to look at your inventory or a VDP visitor to submit a form.
Persuasive User Experience (UX) Design
Persuasive User Experience Design takes conversion-centered design principles a step further by using 6 psychology triggers to increase your VDP conversions, form submissions, phone calls, texts, and showroom visits from your website.
Read more on Persuasive UX Design »