Why Choose Steering Innovation
When searching for a website provider for your car dealership, you should be searching for a website partner not another automotive website vendor. At Steering Innovation we develop a business relationship and treat your dealership website like it is our own. After all, the foundation of Steering Innovation came from the trials and tribulations of developing in-house websites within Anderson Auto Group; dealerships just like yourself.
After deep analysis we felt the dealership website platform had become cookie cutter, very cumbersome with similar sites, and overall bad user experience. We escaped the dealer website parity, breaking the mold of an acceptable dealer website. The customized local, regional, brands, and generic SEO campaigns took our reach further than a vendor website. Additionally, through customer and website research we developed a solid converting user experience using Persuasive User Experience Design. Couple the two together and we have developed a custom approach that took our dealership above and beyond our competition.
What YOU Get With A Steering Innovation Dealer Website…
Responsive, Progressive Website Design
Innovative, custom designed automotive dealer website build with Bootstrap on the WordPress platform. At Steering Innovation we use the proven WordPress platform to deliver the best admin Content Management System, best SEO platform, and coupled with custom designed theme, your dealer website will stand a cut above the competition.
Persuasive User Experience (UX) Design
Use Persuasion to Convert Shoppers into Customers.
The use of psychology triggers to increase your VDP conversions, form submissions, phone calls, texts, and showroom visits from your dealership website.
- Reciprocation – You provide something of value for the visitor, he or she give you something in return.
- Social Influence (Social Proof) – People are guided by the experiences of others.
- Scarcity – Demand for item increases as the perceived availability decreases.
- Framing – People avoid extremes and gravitate towards the middle.
- Salience – Shoppers are draw to an item that interests them at a certain time in buying cycle.
- Contrasting Elements – Items on a website that contrast in color or shape will drawn the eyes of a visitor.
Reporting, Analytics, Strategy Meetings
Take the guesswork out of dealer website strategies, analytics, and key performance indicators.
Having the experience in a dealership, we have an knowledge & experience of presenting website analytics, KPIs, & strategies in a matter in which GMs, Sales Managers, and Corporate Teams can understand.
- Monthly, quarterly, & yearly reports presented in an easy to understand manner.
- We take the guesswork out your website performance, giving you the KPIs and data you need. We explain what the data means, what trends you’re experiencing, areas that need improvement, and what actions need to be taken.
- In-site dashboard with KPIs including top inventory searches, most viewed VDPs, Audience Overview, Acquisition Overview, and more. (Coming Soon)
- An understanding of how your website is performing, what your customers are looking for, and areas to improve.
- Google Analytics tutorials, walk-throughs, dashboards, segments and filters setups.
Landing Pages, Advanced SEO, Blogging Platform
How does a 260% increase in SEO traffic sound?
We use a proven landing page and advanced SEO strategy on your dealership’s inventory pages to generate unique traffic.
Through our Advanced Dealer SEO platform, we’re able to attract unique, high-quality visitors to your website.
How do these numbers sound?
- 88%+ New Visitors from generic non-branded searches (not searching by dealer name). Ex. “Ford Dealer Omaha NE”.
- 78%+ of the New Visitors visiting inventory pages converting into a Shopper.
- Cost Per New Customer Acquisition = $0, that’s right $0. Our Advanced Dealer SEO Platform is INCLUDED!
Inventory, Service Coupons, & Review Plugin
With a dealer website from Steering Innovation, you get 3 major custom-built plugins to enhance your dealer’s website. In addition to the dealership Inventory Plugin, you get our Service Coupons, and Customer Review Plugin
A/B Testing, Heatmapping, & Website Tools Admin
There are a lot of testing, heatmapping, analytics, and webmaster tools out there. At Steering Innovation we help manage each account to ensure nothing is forgotten.
- Google Search Console (formally Google Webmaster Tools)
- Google Analytics Admin and Reporting
- CrazyEgg Heatmapping & A/B Testing Tools
- Bing Webmaster & Maps
- Google+ Profile / Business Listing
