What is Referral Spam in Google Analytics (GA)?
Referral Spam is a technique in which a spam bot makes website requests (visits) leaving a advertisement (URL) within Google Analytics Referral Sources.
What Issue Does Referral Spam Create To Your Dealer Website’s GA?
It creates issues with the reliability and integrity of your data within dealer website’s Google Analytics account. Each time your dealer website is hit with a spam referral bot, it creates a Referral Visit under Acquisition.